Crow Gin.
SECOND YEAR GRAPHIC DESIGN BA(HONS)
Crow Gin aims to share the stories and traditions of the Apsáalooke people with the rest of the world. The unique process of distilling their sacred Elixir is what makes the gin so flavourful, as well as bring good fortune to those who drink it.
VISUAL DRIVERS
TARGET AUDIENCE- AFFORDABLE
TARGET AUDIENCE - PREMIUM
BRAND ASPIRATION
THE LOGO
The logo uses a pattern of a lunar cycle with the sun at the centre of the design. Both elements being key parts of the brand story. Where possible the gold and silver should be foiled to enhance these elements.
CELEBRATING APSáALOOKE TRADITION AND CULTURE
BRAND MISSION
For Centuries, the Apsáalooke people have once a year performed their sacred ritual of creating the Elixir of life. Crow Gin aims to celebrate their culture by sharing this exquisite liquid with the rest of the world.
BRAND VALUES
Spiritual Unique Traditional Authentic Quality
POINT OF SALES
Designed to draw attention to the Crow Gin brand, the point of sales also aims to give customers an insight into the brand story. The display centres around a tipi as this is where the sacred elixir is produced by the Crow Tribe. Outside it, lay the botanicals used in the production of the gin, alongside the gin bottles themselves.
KIELDER OBSERVATORY
This is a Crow Gin event held at Kielder Observatory. Guests are given a tour of the skies and told stories from Apsáalooke culture. It gives an insight into how the Crow Tribe use the night skies and the significance of all the elements within their religion. A bar in the shape of the logo provides refreshments of Crow Gin for all guests to enjoy.
