Flow TV Channel.
SECOND YEAR GRAPHIC DESIGN BA(HONS)
Hey Dude! Flow aims to rip up the world of surfing with expert and cutting edge entertainment. Whether you’re down for dawn patrol or just a hodad we want you to dive in and join us. As well as being mega-stoked about catching the biggest waves it is important to remember that everything we do depends on a healthy environment. That is why we are committed to protecting and conserving it. So, no more surfing for channels, get ready for the new wave.
VISUAL DRIVERS
TARGET AUDIENCE
BRAND ASPIRATION
NO MORE SURFING FOR CHANNELS
GET READY FOR THE NEW WAVE
BREAK BUMPER STORY BOARD
When surfing from channel to channel, people sometimes forget where they’re at. This four second break bumper can be shown just to remind people that they’re watching Flow. It doesn’t need a voice over, just the simple sound of the crashing waves and then the fall of the water.
IDENT STORYBOARD
To match the flow of the brand, when appearing in ident, the logo is created with water. These Idents are used to announce the next show or general information. In order to keep the channel relevant, new idents can be introduced all the time.
The core focus is always the lifestyle of surfers. The camera remains still while the scene is taking place. Once the logo has been created in water, the camera should then pan in so that the final focus is on the logo.
As well as a voice over, each ident has its own background sound to match what is happening in the scene.
