
Radiance.
BRANDOPUS CHRYSALIS STUDENT AWARDS SHORTLISTED ENTRY
The pregnancy glow is something that every expectant mother wants to achieve. Although it may come with many rewards, the reality of having a baby and becoming a mother provides emotional and physical strains, which can make everyday life exhausting and uncomfortable.
By combining adaptogens with vitamins and additional nourishment, Radiance aims to help relieve the pressures of pregnancy and new motherhood. Allowing the consumer to feel relaxed, revitalised and re-energised. By boosting energy and confidence, every woman can experience their perfect pregnancy glow.
VISUAL DRIVERS
TARGET AUDIENCE
BRAND ASPIRATION
RADIANCE SHOULD BE ENJOYED WITH
A TONIC OR A MIXER.
By mimicking an alcoholic drink, Radiance not only provides vital nutrition, but the chance to unwind and relax. Whether it’s enjoyed with friends or having a cosy night in.
PRENATAL
Goji berry and Rhodiola Rosea both help to boost energy levels and mental performance. This is particularly important for women to help combat fatigue as they have to limit their caffeine intake during pregnancy.
The prenatal drink not only provides nourishment for Mum, but baby too. The addition of vitamin D helps the development of baby's bones, teeth, kidneys, heart and nervous system. The drink also contains Folic Acid which is very important for the development of a healthy foetus.
POSTNATAL
The Postnatal drink contains Rhodiola Rosea to help combat fatigue, which is particularly important for getting through those midnight wake ups and early mornings.
The addition of Tulsi Basil helps to reduce physical and mental stress , as becoming a new mum is no easy task.
Finally, Turmeric boosts brain function and reduces depression. This is important to keep the mind healthy and alert when enjoying those precious moments with your new born baby.
GIFT BOXES
Gift boxes make the perfect baby shower present. Containing not only a bottle of radiance, but also lotions and creams to help take that relaxation one step further. Each box contains soothing products tailored to the needs of prenatal and postnatal.
PRENATAL SPA
Radiance aims to relieve the stresses of pregnancy and promote relaxation, a spa is a perfect way to enhance this feeling. It allows expectant mothers to fully relax and alleviate some of the strains of helping their unborn baby to thrive.
MUM AND BABY YOGA CLASSES
Radiance aims to relieve the stresses of motherhood and promote relaxation. Mum and Baby yoga classes provide new Mums with a form of relaxation, as well as providing an opportunity for their mother and baby bond to flourish.